PureAlign Life planning resource
Idea-to-Income Readiness Checklist
Score each area from 0 to 2: 0 means unclear, 1 means partly defined, and 2 means tested or documented.
1. Audience
Can you identify one primary audience in plain language? Do you know what they already try, buy, fear, avoid, or value?
Score: ___ / 2
2. Urgent problem
Does the idea solve a meaningful problem, create a desired outcome, or reduce a real burden? Is the need strong enough to motivate action?
Score: ___ / 2
3. Clear transformation
Can you describe the before-and-after result without listing every feature?
Score: ___ / 2
4. Defined offer
Is it clear what the buyer receives, how it is delivered, what is excluded, and how long it takes?
Score: ___ / 2
5. Evidence and credibility
Do you have relevant experience, samples, project examples, research, testimonials, or a pilot that supports the offer?
Score: ___ / 2
6. Price and cost awareness
Do you understand production costs, delivery time, platform fees, subcontracting, and the minimum price needed to avoid losing money?
Score: ___ / 2
7. Lead capture
Can an interested person join an email list, request information, take an assessment, or book a conversation through one clear next step?
Score: ___ / 2
8. Sales pathway
What happens between first interest and purchase? Is there a landing page, nurture sequence, consultation, proposal, checkout, or follow-up process?
Score: ___ / 2
9. Delivery system
Can the work be delivered consistently using templates, checklists, documented steps, quality review, and clear client responsibilities?
Score: ___ / 2
10. Measurement
Do you know which numbers indicate progress: visitors, opt-ins, qualified leads, calls, proposals, sales, revenue, completion, retention, or referrals?
Score: ___ / 2